Dove Men + Care Sensitive Shield
Tough on Sweat, Gentle on Pits
(Spec Work)
Historically, the archetype of the “tough guy” has been associated with a cold, rough demeanor; they are tough inside & out and they keep their emotions hidden behind this persona. With Dove Men + Care Sensitive Shield deodorant we’re on a mission to show that, just like our deodorant, one can embrace their gentle side without compromising their toughness.
Tough for a Cause
UFC x Dove Men + Care Sensitive Shield Deodorant
We will host a UFC fight night featuring some of the toughest fighters such as Islam Makhachev, Ilia Topuria, Alex Pereira, etc. The event will be PPV and 100% of the profits will go to a charity of the winner(s)’s choice.
We will distribute self-care kits at the Tough for a Cause event, as well as at gyms and physically demanding job sites. The kits will include Dove Men + Care Sensitive Shield deodorant and other items of from the Dove Men + Care family, along with meditation guides, herbal teas, stress toys, etc. because even the toughest men need to unwind and take care of their gentle side.
Strength in Serenity
On the outside Dove’s looks like your run-of-the-mill dive bar, it’s dingy, the paint is peeling off, and the inside looks dimly lit. On the entrance there is also a burly looking bouncer, but he will be inviting people into what will be the ‘most relaxing time of their lives’; inside there will be a spa where one can get a gentle massage and other spa rituals, along with samples of Sensitive Shield deodorant. Tough on the outside, gentle on the inside.
Welcome to Dove’s
Gentle Talk
Sometimes it’s all one needs
Research shows that many men believe that taking care of their mental health is weak and unmanly. As a result, we are partnering with SAMHSA (Substance Abuse and Mental Health Services Administration) to provide a gentle push toward changing this perception. By just scanning the QR code on the bottle, you will be directed to a list of free therapy resources and support in your area, encouraging men to embrace mental wellness as an essential part of their well-being.
CW: Francisco Aguilar
AD: Julia Bencomo