Therabreath
Kill Germs Painlessly
(Spec Work)
While others sell the idea that mouth sting = dead germs, Therabreath is here to shut that myth down. Instead of promoting the barbaric overkill of mouth germs, Therabreath is proposing an alcohol-free solution: A painless death to germs. Mouth germs won’t know what hit ‘em because they won’t even feel it.
Brought to you by the Dentists Against the Cruelty of Germs (D.A.C.G.)
A new “study” published by Dr. Henry “Hal” E. Tosis, on behalf of the D.A.C.G, will be printed on national newspapers. This study will educate folks about a new discovery: Germs feel pain too. The solution? Use Therabreath twice a day to give germs a painless death. Included will be 2 coupons. The newspaper article will read as follows:
In a study published on behalf of the D.A.C.G. by Dr. Henry “Hal” E. Tosis, it has been discovered that mouth germs feel pain. The usage of alcohol-based mouthwashes has been described as cruel and unnecessary. The signature “sting” of alcohol-based mouthwashes, once hailed as a sign of cleanliness, has now been labeled as torture. Dr. Tosis stated: “If alcohol-based mouthwash induces pain on the user, one can imagine the world of pain germs are in, it is an insane amount of torture.” Dr. Tosis went on to say that alcohol-based mouthwashes, in addition to killing bad breath germs, also obliterate the oral flora necessary for a healthy mouth. The solution, claims Dr. Tosis, is using Therabreath mouthwash twice a day, which provides a painless experience to the user and a painless death to the bad breath germs.
A Painless Reminder
Brought to you by your friends at Therabreath
There’s nothing more painful and soul-crushing than ruining the vibes with foul breath, even the germs in your mouth feel cringe, but not to worry! Therabreath will provide complementary mini bottles to bars and restaurants around the country to give as freebies. In addition, special pop-up stands with halimeters (to quantify bad breath) will appear in the night districts of prominent U.S. cities; if your breath is rank, you will also get complementary mini Therabreath, along with some coupons as a painless reminder to keep your breath fresh.
It’s Therabreath or nothin’!
Nerf x Therabreath
The world-famous foam dart gun, known for its accurate, painless shots is partnering with the mouthwash that gently kills germs. This limited edition Therabreath-themed Nerf blaster will drop on March 20 (World Oral Health Day), to encourage both old & young to keep a fresh, healthy mouth…painlessly.
CW: Francisco Aguilar
AD: Julia Bencomo